How long should a YouTube title be?

YouTube allows up to 100 characters, but 40–70 characters is a practical sweet spot for visibility across search results, thumbnails and recommendations. Longer titles may be cut off on some surfaces.

Does YouTube title length affect SEO?

YouTube titles are a key ranking signal. A clear, relevant title that accurately describes the video tends to perform better than keyword-stuffed or vague titles.

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YouTube Title Character Counter

Paste your YouTube video title to check its length. YouTube allows up to 100 characters, but titles of 40–70 characters tend to be most visible in search results and on mobile.

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Words

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Recommended range: 40–70 characters.

Note: YouTube may truncate titles in search results and recommendations. Last reviewed: 2026-05.