What is the Google Search Ads headline limit?

Google Search Ads headlines are limited to 30 characters each. A standard responsive search ad can include up to 15 headline variations.

Does this apply to all Google ad formats?

No. This applies to Google Search Ad headlines only. Display ads, YouTube ads and other formats have different specifications.

SEO & Marketing

Google Ads Headline Character Counter

Paste your Google Search Ad headline to check it against the 30-character limit. This tool applies to Google Search Ads headlines only. Other Google ad formats have different limits.

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0 / 30 characters30 remaining

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Note: This limit applies to Google Search Ad headlines only, not other Google ad formats. Last reviewed: 2026-05.

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